Getting as many hits as possible is one way  for websites to live.  Actually, without traffic, no website would survive. If you have a site, obviously you are trying to reach out to the whole internet community, the whole world actually to make the information you have provided available.  Now you have to determine how to reach as many internet users as you can through internet email marketing.  However, most sites are owned by an individual rather than a large company. These people have limited funds to use for advertising and therefore rely on themselves for promotional purposes.Once you have a site, obviously you are trying to reach out to the whole internet community, the whole world actually to make the information you have provided available.  Now you have to determine how to reach as many internet users as you can through internet email marketing.  However, most sites are owned by an individual rather than a large company. These people have limited funds to use for advertising and therefore rely on themselves for promotional purposes.