Lanu Benegra`s Blog Site

The proram encourages CPAs to take a broad leadership role in volunteering to educate the American public, from school children to retirees, on financial topics that apply to their particular stage of life. This program has an extensive Website with a variety of financial literacy resources, which can be found at. During the fall of 2006, the AICPA and the Ad Council launched a national campaign to encourage Americans aged 25–34 to “Feed the Pig” as a key step toward building a solid financial future for themselves and their families. Feed the Pig is a national multi-media campaign, featuring Benjamin Bankes, a smartly dressed, adult-sized pig intended to evoke memories of the piggy bank. The campaign’s purpose is to deliver a strong message about the importance and benefits of saving. A dedicated website provides free financial information and tools to help young “career builders” take control of their finances and build long-term

This entry was posted on Tuesday, September 1st, 2009 at 7:05 am and is filed under Business.